Posts Tagged ‘Payment Gateway’

09
Jan

Getting Started With Miva Merchant

Posted by
Phoenix Delray asked:




Anyone who is interested in hosting and running a successful ecommerce website has likely heard of Miva Merchant and the shopping carts, site modules, and software programs they provide. The first thing that you will need to begin using Miva Merchant is a Miva enabled host provider, ie a provider that is able run Miva software which can be achieved by purchasing and installing MIVA Empressa on one or more server.

Empressa interprets Miva Script, the web scripting language used by the MIVA Corporation, and Internet browsers are not able to interpret the MIVA script code without it.

The next step is to obtain an SSL or Secure Socket Layer Certificate, which will allow your ecommerce store to securely accept information obtained via the Internet. This is absolutely essential, since most people will not even consider shopping at your store without one, because of security concerns.

If you do not have a merchant account, specifically, a separate merchant account for online transactions, this is the time to get one, especially since the majority of banks require it, and will not allow you to accept credit cards online without using a third party service, like PayPal. Ask your host provider whether they have any partnerships with merchant account providers, and/or visit the Miva Merchant site to find a list of merchant account provider partners.

You will also want to ensure that a payment gateway is in place. A payment gateway is the step between the merchant account provider and the Miva Merchant software, and is needed to automate the authorization process, and capture funds from credit cards, in the event that you are not manually submitting credit card payments to your merchant account provider. When a shopper orders something from your Miva Merchant powered stuore, the payment gateway encrypts their information and sends it to the credit card issuer, which in turn sends an approval or decline to Miva Merchant.

The integrations built into your Miva Merchant software are designed to save you both time and money, and following the above tips will ensure that the process of setting up your ecommerce website goes even more smoothly. Be sure to research the different Miva programs available before you purchase one, as there are different types designed for different levels and stages of ecommerce. Using Miva will enable you to be successful in your online retail ventures, and since the software is designed to grow and expand along with your store, you will soon realize why so many people choose Miva Merchant.

16
Jul

Core Elements Required to Build an Ecommerce Website

Posted by
Akhila Choudhary asked:

An ecommerce site solution expert plays a key role in the ecommerce site building process, be it for start-up companies or established ones. However, to build a professional retail presence on the internet requires vast selection of capabilities and advanced applications. Here are some core elements required to build an ecommerce website.

Online Payment Gateways:

Most start-up companies think that an ecommerce site only requires a shopping cart, but the cart is just the part of the whole web ecommerce development process. An ecommerce website cannot be complete without an online payment gateway. Gone are the days of checks and money orders. Most customers opt for online transactions using credit cards.

Shopping Carts:

Imagine your customers as window shoppers or browsers seeking for a product. You main objective is to attract them and the best way is to have an eye-catching shopping cart to turn them into buyers. The site should act as a storefront and the best way is to have attractive, yet simple shopping cart.

The Right Search Terms:

The key to attract large number of customers is to get the correct search terms. This can be achieved by comparing search volume patterns across specific categories, regions and time frames on keywords. In this way you can acquire the most popular terms for a service or industry.

Images:

Images are one of the key elements that help in depicting the product and service. Always make the habit of using original photographs for particular products. The best ecommerce web design services use original photographs unique from other sites. They optimize the images for quick download and use the latest graphic programs to compress them.

Site Navigation:

Simple site navigation ensures loyal customers. Complex menu systems can result in users clicking off as well as browser compatibility issues. An ecommerce website builder always follows a “three click” strategy. It means a visitor can access a product or service within 3 clicks.

These core elements determine the success of an ecommerce website.

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