E-commerce and Online Business Reference

Got an Internet marketing strategy for your local Biz? Well, most locally based businesses don’t. But if you are interested in attracting new customers and getting more from the ones you already have through a sound Internet marketing strategy, read on.

Why should you have strategies of marketing on internet for your local business? Because, more and more, the Internet is your customers’ primary source of information – locally and globally – making a good Internet marketing strategy more important than ever.

Without a business marketing strategy on the internet, you will never know what you may be missing. You are leaving the door open for your competitors. Without an Internet marketing strategy, you have no hope of being heard amongst the clutter.

Here is where strategies of marketing on Internet are most critical: Many people research a product or service on the Internet, then contact a business or go to a local store to buy. Without an Internet marketing strategy, you are not even in the running… they’ve already made up their minds. You must present the case for your products and services with an online strategy that puts you in front of customers when they are doing the research, not after they have made a decision.

Your Website is the Foundation

An integral part of your Internet marketing strategy is a well-written, expertly crafted website that not only sells your product or service but also advances your online strategies .

Set yourself up for Internet marketing strategy success by developing the right website. Your website designer can help your business marketing strategies by optimizing your website for search engines. This involves tools such as meta-tags, keywords, and other design features that garner you a higher rank on results pages. Also, make sure your website has a content management system that allows you to make changes as your Internet marketing strategy changes.

Link Yourself to Other Reputable Sites

Another online strategy is to link to as many other reputable, high-traffic websites as you can. Search engines will see your website linked to many other websites that have a lot of traffic and will rank you higher, one of the main goals of your Internet marketing strategy.

Begin Your SEM (Search Engine Marketing) Program

Search engine marketing is an integral part of your Internet marketing strategy. It involves online marketing strategies methods such as paid advertising on other sites and pay-per-click, where you can specify how much you will pay to come up on the results pages for a certain search term.

Finding the right keywords to bid on is critical to your success.  Google’s AdWords can galvanize your Internet marketing strategy by walking you through the process of placing pay-per-click advertising on keywords people use to find what they need.

Monitoring and Tweaking Your Internet Marketing Strategy

Your strategies of marketing online require constant evaluation. Once again, Google can help. Google’s analytics program (have your website designer set this up for you) is a great reporting tool: You can monitor and analyze your traffic daily in order to maximize your marketing campaigns.

Don’t Be Afraid to Change Your Internet Marketing Strategy

Most importantly, don’t be afraid to incorporate new elements into your Business marketing strategies. Your marketing plans, like the Internet itself, should be fluid and changeable.

Internet marketing strategy represents one of the most cost-effective opportunities for growth. Well chosen and planned, you can achieve your goals—no question about it.

If you want more information about any cutting-edge internet marketing strategy and skills for local biz, visit my website at http://LeliaRaynal4YourSuccess.com. Enter your name and e-mail address to master the most efficient online strategies and tools using the same powerful educational platform and business model that I used myself to learn and succeed as an internet marketer.

A frequent mistake that businesses make is hiring an internet marketing company too quickly — primarily based on price. Your website is a visual representation of your business and a poorly designed site can frustrate visitors, misrepresent your products and even lose sales. Before you hire an internet marketing firm, research the answers to these questions:

1. How Much Experience Does The Internet Marketing Company Have? Do They Have Any Special Qualifications Or Specialties?

Longevity in the industry is a good indicator of stability and skill. Online marketing firms that have been in the business for a while and built admirable reputations are usually known for sound design work and customer service. Choosing an internet marketing company that has been around longer means they will be more likely to be around in the future for ongoing maintenance and updates to your website.

The answer to this question will give you a general idea about the skill set at the web company. Having a tertiary education is good. Having a lot of experience is better, and combining experience with a tertiary education is best.

2. How Many Staff Members Do They Have And What Are Their Roles?

Bigger is not necessarily better when it comes to effective web e-marketing. Companies on average have one designer, a couple of web developers, analysts, and a few sales and support people. Some companies use Just-in-Time staffing, adding or removing staff as needed. This helps keep overhead low and skills fresh.

3. In Addition To Internet Marketing, What Other Services Does The Agency Offer?

Many prominent internet marketing firms are branching out and offering other services, including web development and design. SEO, Search Engine Marketing, Web Content Writing, Social Media Marketing, Blog promotion, and Google AdWords Management are services offered by many experienced online marketing companies. The key is finding a company that offers the services that you are looking for.

4. Does The Internet Marketing Firm Spend Time With You To Gather Business Knowledge And Give You A Formal Proposal?

It is good to select a web marketing company that will take the time to offer a custom solution for your website. Oftentimes, the online marketing firm will provide you with a questionnaire to fill out so that they can get a better feel for your goals, competition and overall website needs. Your website will play a large part in your overall brand marketing. Therefore, it is important that your internet marketing firm have a clear picture of your overall marketing goals.

5. What Are the Internet Marketing Company’s Payment Terms?

For anything from a small non-profit site to full corporate branding, most internet marketing companies will charge an upfront deposit and stage payments based on agreed milestones and deliverables. Be wary of any internet marketing firm that asks for payment in full before starting the project.

6. What Is The Internet Marketing Company’s Policy On Non-Disclosure And Privacy Of Information?

In order to create the perfect marketing plan for you, your internet marketing firm needs access to important information about your company — information you wouldn’t want your competition, or anyone else, to know.

This is particularly true if you are starting a new company. You don’t want others to steal your concept before you’ve had a chance to monetize it. Therefore, a solid non-disclosure and privacy policy will protect your information.

7. What Are The Average Timelines For Completing Your Web Design Project Including Ecommerce, Logo Design, And Corporate Branding?

If the company does both web development and internet marketing, ask what the firm considers a typical turn-around time for projects similar in size to your own. This should give you a fairly clear idea if the website designer/developer has time tracking and project management systems in place. If you have a hard deadline that you need to meet, be sure you tell the design company up front so that they can plan accordingly.

8. Who Will Be Your Central Point Of Contact For Your Internet Marketing Project?

It is important to have a single point of contact for your project to ensure nothing gets lost in translation. A Project Manager should be assigned to all web projects. If you are working with a small web company, however, the Project Manager may also be the web designer and/or web developer himself.

9. Does The Company Outsource Any Project Components To Third Parties Or To Countries Like India? If So, Which Components?

While outsourcing may be a valid business decision to save costs and keep overhead low, you’ll want to be cautious with any internet marketing company that takes your project and out-sources large components to another country. If you have concerns about low quality, cheap labor, and remote project management issues when jobs are outsourced to India, be sure to bring them up before your project begins.

10. Can The Internet Marketing Company Help With Website Content Copy Writing?

SEO copywriting can make or break your website. Your website design may draw the reader in and focus their attention where it needs to be, but the words themselves do the selling. And if the content is optimized correctly, your website can be showing up on the front pages of the search engines for your chosen search terms.

Be sure the internet marketing firm you choose offers copywriting and ask to see samples — particularly samples of sites within your same industry. This will give you a good foundation on which to base your decision.

11. What Programming Languages And Operating Systems Does The Internet Marketing and/or Web Development Company Work With?

Ideally, your web development company should offer both the open source PHP/MySQL and ASP.NET programming languages. They should make a technical recommendation on which

Platform would best meet your needs and budget.

12. Do The Internet Marketing And Web Development Experts Build Websites To Web Standards?

Standards compliance, such as W3C and Web Standards Group are highly recommended industry practices. The main reason is consistency in how your visitors view your website on different platforms and future proofing.

13. What Is Covered In The Firm’s Website Testing/Quality Checking Phase? Are You Able To See The Website While It Is Still In Development?

Basic testing requirements should be browser testing, checking for broken links and general usability tests to ensure the website is easy for website visitors to use and interact with.

By seeing a development staging version, you will be able to check the website before the launch date and make any necessary adjustments.

14. Does The Internet Marketing Firm Allow Clients To Host Their Websites With Any Host?

Sometimes, for the sake of functionality or other good reasons, a web company may ask that you host your website with them, but this is not always the case. You may have existing commercial relationships with an ISP or web hosting company that you would prefer to use. It is important to know before hiring an internet marketing firm if they will require you to move hosting to them.

15. Do They Provide Any Training Once The Website Is Launched?

If your website project includes customized systems or software, it can be extremely helpful if your internet marketing company provides you with training documents for future reference. If your system is very detailed, it might even be optimal to arrange for a training program or ongoing customer support. However, this is really only necessary if you plan on hosting the website yourself or you have your own people to support it after development.

16. Is The Internet Marketing Firm Knowledgeable in Web 2.0? Is This Included In Your Quote, Or Are There Extra Charges?

Search Engine Optimization (SEO) is a science in itself; an experienced Internet marketing company should be able to offer you a variety of options including organic, PPC and social media marketing as well as online advertising. Depending on your business requirements, you should consider hiring an internet marketing company that can create a custom online campaign to help you achieve maximum results.

Usually there is an extra charge for single items like developing videos, commercials and ads, photo shoots, copywriting and so on. Ask about these if they are part of your marketing plan.

17. What Is The Charge For Website Updates After The Initial Website Is Completed?

While marketing is an ongoing process, the website is often considered a one-time effort. But there is always extra work to be done: changes and updates, new content and so on.

Be aware of the charging structure for updates to your website. Consider how often you will require updates and ask the internet marketing firm how they handle future updates and maintenance.

If you have frequent or large updates to your website, you could consider a Content Management System. A CMS is only really useful in the event of regular changes and if a staff member has good training in it. If neither are the case, it may just be cheaper to have the supplier to manage small updates.

18. What If You Find A Problem Or Code Bug After The Site Is Finished? Does The Graphic Design Company Have Any Kind Of Code Warranty Or Guarantee?

Often web companies will make the change if it is small for no additional costs. However, be aware that if it is a change and not a bug fix, you may be required to pay extra. Typically, internet marketing companies will give you several designs to approve initially and then involve you every step of the way. Each approved section of the project is considered finished. Going back and making changes — even if they seem simple — can be costly.

19. Is The Copyright For The Website Transferred To You When The Project Is Complete? What About Images in The Website? Logo Design?

Copyright law is a specialized legal field. You should ask to own the copyright on all of the work designed and developed after you have paid in full for the project.

20. Will The Website Development Company Comment Your Source Code?

Commenting code is part of good website development. If code is commented well, you won’t spend a lot of time if the unthinkable happens and you’re forced to find another website supplier either part way through the project or its maintenance.

Finding the answers to these questions may seem time consuming and quite involved, but it is an important part of the interview process. After you have interviewed several companies and had your questions and concerns addressed, you should be able to select a talented internet marketing and web development company that is knowledgeable and easy to work with. The firm you choose also needs to have the ability to produce a web design and website that represents and enhances your overall corporate branding.

Of course, you could choose to not follow our suggestions and just hire the least expensive firm available — or a friend of a friend who does graphic design and internet marketing. But then you could end up with a real mess. Your internet business depends on how good you look. You wouldn’t ask a friend to install a new set of teeth for you, would you?

Finding a reputable internet marketing firm in Tampa Florida is not an easy job. If you have a business and you have a website, you need assistance from internet marketing companies like tampa internet marketing. They are the ones in charge for providing value to your business online.  However, even if there are lots of internet marketing providers out there, like tampa internet marketing, the most common mistake that business owners commit is hiring an internet marketing service too quickly. Often, they settle for a provider without making further deliberation.  When deciding which tampa internet marketing provider to settle with, it is important that you first realize that your website is a visual representation of your business. A poorly optimized site will definitely impact your site’s overall online presence.

With that being said, it is essential that before you hire a tampa internet marketing service, you must be able to consider these checklist…

Company experience – How much experience does the tampa internet marketing provider has. It is important that the company has enough experience in terms of providing quality internet marketing service. They must be armed with time-tested internet marketing techniques that are proven viable and effective. Longevity in the industry is a vital indicator of stability and expertise.

Special qualifications and skills – Of course the tampa internet marketing provider that you choose must have an edge over other providers. They must hold a top notch reputation when it comes to internet marketing design, plan and customer service. Their internet marketing techniques must be innovative and must be in pace with the most current online marketing trend.

The number of staff that the tampa internet marketing service has – It does not necessarily mean that larger number of staff means better and effective web marketing. Average internet marketing companies typically has one designer, a number of web developers, analysts, and few sales and support staff. Knowing the efficiency of the people working in the tampa internet marketing company will give you an edge.

Efficiency in providing comprehensive marketing plan, on-time reports, business knowledge and formal proposal. The tampa internet marketing firm must be able to layout their complete marketing strategy along with setting goals for the business. This way, you are able to monitor whether or not their marketing strategy are effective and if goals are met.

Payment terms – It is important that when hiring a tampa internet marketing company, you must be clear about the payment terms. Most internet marketing providers will charge an upfront fee and note payments according to agreed milestones and deliverables. The tampa internet marketing company should never ask full payment before even starting the project.

The above checklist is just some of the several other things that you need to consider when hiring a good and reputable tampa internet marketing firm. Never rush on settling with a seemingly trusted tampa internet marketing company. Be wary when some internet marketing companies boasts outrageous claims like they can put you on top of search engines in an instant, they can attract massive visitors in a blink of an eye or they can automatically make you money. There is no such thing as instant! Only sound results that yield long term benefits are promised by reputable and good tampa internet marketing providers.

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First of all lets be familiar with the term Internet Marketing. Internet marketing is the mode of promoting products and services over the Internet is reffered to Internet marketing. Internet marketing is also termed as I-Marketing, Web-Marketing, Online-Marketing and E-marketing. According to one Internet marketing is “Achieving marketing objectives through applying digital technologies”. These digital technologies include Internet media such as web sites and e-mail. As internet has its presence globally the today’s business environment become more dependant upon the use of internet as its marketing media.

The following 3 purposes describes the need of internet in Internet Marketing.

To communicate company’s message about itself, about its products and service offerings.

To conduct researches ( preferences and needs) of existing and potential consumers.

To sell goods and services, and to advertise their products over the internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Thats why much more companies are adopting internet as their marketing tool for promoting their products.

INTERNET MARKETING STRATEGIES

Developing a successful internet marketing strategy is an essential part of getting success online. In order to succeed in it we have to develop and implement a strategic plan that includes following essential ingredients.

Developing a Great Product: The basic thing one should keep in mind while developing a product is forming a product which must not be easily comparable to its competitors and also it fulfil the needs of the consumers. It means developing the product purely according to the needs of its potential consumers. The most important consideration while developing a product is Quality. Its the quality of the product which entails the satisfaction of the consumers, higher the customer satisfaion higher the buying.

Developing the Web Site: Once the product has been developed the next step is to make a web site on which it is to be promoted. The web site must be designed specifically which helps in selling the largest amount of product. Every word written on the web site must have specific reason and must be related to what is going to be sold. The selection of wrong word on the web site results in less attention of the consumers which results in lower sales of the product of the company.

Developing the Marketing Strategies: There must be two kinds of marketing startegies should be developed short term as well as long term. The short term marketing strategies must be used for more sale generation within the short time span, while long term marketing strategies helps in providing overall strength to the product for longer periods.

Learn the Ultimate Internet Marketing Strategy

When one is not getting what he wants from his business means the output of the business is not satisfactory to the owner then he has to review the Internet Marketing Strategies being used so as to find out where his company is lacking in getting the prior attention of the consumers. The following points must be taken care of while developing an internet marketing strategy.

Online Research: Through internet you can get the comprehensive report about where your company is lacking in delivering the right product in the market. This can help in idetification of other markets available to sell their products where competitors are not entered yet. Also it can help in identifying the competitors offerings and may help in developing the product accordingly.
 

Data Analysis: If one has performed the reasearch aspect thoroughly then it is for him to analyse the strengths and weaknesses of its competitors, and this data will help them to build a product as per the demands of the cusomers and also it can help him to explore new markets where he can enter with his products and get more profits out of it as no compitition is there. This helps in providing idea that such market need the product we have then one can promote its product there and can explore new opportunities there.
 

Strategy Development: when one completely knows about the target market and its competitors then one can create a suitable internet marketing strategy. One can think a little bit about what is the product and whom to sell it, this thing will be used in marketing the product in that particular region. The startegy must be made keeping in mind what we are offering to our existing and potential customers, if one succedded in it, it can result in more sales than expected.
 

Monitoring Performance: Once the company is ready with its internet marketing plan it has to be implemented in a desirable fashion so that the desired results should be attained. A proper monitoring checks should be used to get the information about the performance of the internet marketing strategy used so that necessary steps must be take at right time. Only with the help of close monitoring you can discover what works and what doesn’t.

BUSINESS MODELS

Internet marketing is associated with various business models some of them are described as follows:

One-to-one approach: In this kind of business model targeted user is typically browsing the Internet alone therefore the marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the users. The user entered the keywords specific to his demands and cad can find the desire product accordingly.

Appeal to Specific Interests: In this kind of business model the marketers put their prior attention upon the behavioral and specific interest aspects of the consumers. Marketers typically segment their markets according to age group, gender, geography, and other general factors. The marketers must have good knowledge about all the above factors before they have to design their internet marketing programme of their product into the particular market. This aspect needs much attention as imn this case the target users are limited but not scattered over the large geographic areas.

E-Commerce: This kind of internet marketing is used where the goods and services are sold directly to consumers is called as B2C. When goods and services are sold to other business houses then it is called as B2B.

Advatages of Using Internet Marketing

When it is compared to the ratio of cost against the reach of the target audience with the other media avialable for promoting the products it is found that internet marketing is relatively less expensive and more effective. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.

Limitations of using Internet Marketing

Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier.From the buyer’s perspective, the inability of shoppers to touch, smell, taste or “try on” tangible goods before making an online purchase can be limiting.

Effects on Industries

With the increase use of internet most of the banks are providing a platform to their customers to perform all of their tasks over the internet. The customers are also on the same way are adopting such platforms as by using this their tasks will be done in less time and also they don’t have to visit the bank personally everytime.

With the aggressive use of internet in today’s scenario the major impact on Internet Advertising can be seen as in few years the popularity of using internet as its advertising tool has grown by much higher rates year and year after. The online business is growing at much faster speed and is generating profits accordingly.

In “The Outline To Internet Marketing Success” – Part 1, we discussed why so many “How To” Internet Marketing guides and formulas fall short of delivering the goods. We identified several areas that typically aren’t addressed:

Defining Internet Marketing
What product you are going to market
Types of Marketing choices
The “What”, “How” and “Why”
Your investment of time and money

In my experience, the first and most important question that needs to be answered is “Why”. Ask yourself “Why are you (or have you) decided to venture into Internet Marketing?” There can be many viable answers to this question. However, if your response to the question sounds like any of the following, then a huge red flag should go up:

I’m looking for a way to”Get Rich Quick”.
I need a way to generate extra income really fast to pay bills.
I want a way to make big money from home in my spare time.
I hear about programs where I can make six figures a month in three months time by working from home a few hours a week. That’s for me!
I have no experience in computers or marketing. I just want a program that will do the work for me and make me lots of money.
I have very little money to budget for a business, but I understand I can start a lucrative marketing business on the internet for next to nothing.

If your reason to start an Internet Marketing Business is one of those above or similar, you should take some time and really learn more about what you are getting into. If you’ve already been in business you likely are not making a profit and have been struggling. This is the point where you need to have what I will call, an “Honest Reality Check” with yourself. In all my years in business, traditional and internet, I have found the people who succeed do so because they are passionate about their business and committed to putting in the time and effort necessary to do so. It takes hard work, time and some capital to be a success in any business. The amount of capital will vary with the type of business.  In Internet Marketing, you can start with a relatively small budget, or a larger budget, depending on your finances and other variables which I will get into a little later.

To be bluntly honest, and to repeat myself, it is going to take a lot of hard work and time committed to your new business to make it work. There is no magic formula that will produce “tons” of money with little work on your part. If you possess marketing and computer skills, ie: developing web pages, a knowledge of html etc. , you will have a head start. But even if you are completely new to Internet Marketing with minimal computer skills, you can become very successful. You first need to understand what you are getting into and what you will need to do to develop and grow your new business.

It is not my intention to dissuade anyone from starting an Internet Marketing Business, or deciding to quit their existing marketing business. But I feel that I must be totally honest in an effort to keep someone from wasting time and hard earned money.

Now for the good part! Internet Marketing can be a highly lucrative and profitable business venture. There are thousands of entrepreneurs who are making a good living through the internet. Many of those are making a highly lucrative income. Are there people who are making six figures a month? Absolutely. The one thing that ties all these people together is a true passion for their business. “If you don’t love what you are doing, you most likely won’t be successful doing it.”

Now that we’ve gotten past the hard part, and you can honestly say “I’m ready to start my own  Internet Marketing Business”, let’s dig in and get to work.

1. What is “Internet Marketing”? (It’s a great question, especially if you’ve decided to make a living at it!)

The simple definition would be - “Internet Marketing”,  also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Lower costs of dissemination of information (advertising) and a global audience are its main advantages.

The Internet has opened up this global audience of prospective buyers. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Most established companies are fighting to get a leg up on their competition using web marketing strategies to increase traffic to their company’s homepage. Internet marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business. Internet marketing not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

As you can see, now that we’ve defined “Internet Marketing”, the next logical question is “What product or service are you going to market?”.

This is Part 2 of a series. Part 3 will be released shortly.

Want to know the best Internet marketing strategies that maximize network marketing Internet businesses to peak potential? Just remind yourself that it’s all about WEB SITE TRAFFIC. Online advertising (plus Internet marketing affiliate programs) are your exclusive way to significantly increased online traffic.

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 How powerful is your current strategy for Internet marketing online advertising? Have you formulated an effective yet basic plan for your business home Internet marketing promotion?

So many potential entrepreneurs have dreams of marketing on the Internet. Yet, the sad reality is that 90% almost continually fail at conducting online Internet advertising in a highly income-producing manner. The key problem is lack of down-to-earth, practical Internet marketing information. For most of us, unfortunately, it takes a while to learn that “quick” Internet marketing solutions actually take longer than doing Internet web site advertising the correct way.

So, what is “Internet Marketing Advertising” all about? And, is it truly necessary for website promotional Internet marketing to cost a lot?

The true answer is that Internet marketing home business opportunity can be fruitful and rewarding, but if, and ONLY if, you get the worlds best Internet marketing tools? Which are the best online marketing promotion tools? Well, surprisingly, gaining targeted web site traffic is not just a matter of opinion. There exists a list of the highest, most proven, absolutely effective, and repetitively rewarding Internet marketing advertising online tools available.

For example, the simplified yet outstandingly effective and informative Internet marketing ebook, “Secrets of the Big Dogs,” provides bona fide, down-to-earth online marketing promotion guidelines. It ranks approximately number 17 on the prestigious ClickBank popularity listing of over 470 other “secret-revealing,” Internet marketing home business opportunity, and Internet marketing ebooks. The hard-core facts presented here can significantly help almost any Internet marketing “newbie” in obtaining network marketing internet business results, and especially, to locate plus utilize targeted web site traffic.

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When you want more web site traffic, use advertising for Internet marketing strategies that maximize your online marketing business opportunity. Online marketing business opportunity demands it because Internet advertising can be tricky. Especially with home based Internet marketing businesses, you may have a tendency to underestimate the residual value of professional and proficient Internet marketing strategy. You simply must increase web site traffic! This is your most crucial, strategic Internet marketing advantage because marketing an online business is all about TRAFFIC.