E-commerce and Online Business Reference

The majority of people surfing the internet are primarily seeking information. By cleverly taking advantage of this“thirst for information” the activity of writing and publishing articles can be used as a powerful marketing tool.

In this article I will attempt to demystify the article marketing process and will break it into 3 small steps:

Step 1: Effective Writing

“Content is king”

You should always aim to write high quality articles. Good content material is paramount. Articles should be informative: offer advice and guidance, or demonstrate the best way to do something. The best articles are those that offer a solution to a particular problem. Essentially, when writing an article you should be “showcasing” your expertise in a specific field.

Ideally the article should be between 300 – 500 words, people tend not to read larger articles in their entirety.

Entice your readers with a stand out title

Take time to write a great title. It is a “sneak preview”of your article and should not only contain your keywords, but also be appealing to readers. In essence, this is what will “capture” your readers.

Proofread every one of your articles meticulously. You are trying to build an online reputation, so attention to details is essential.

Step 2: Killer Resource Box

An appealing and enticing resource box is crucial to generate traffic to your website.

Most directories will allow you to insert a resource box at the end of your article. This is the only place where you can promote your products or services, so use it wisely! Make sure that you insert a hyperlink to your website or blog.

In the resource box you need to tell your readers in a strong and direct way what they will be gaining by clicking on your hyperlink. For example: “If you want to discover how to loose 10 pounds in 7 days, then get your free gift today”

Step 3: Submit your articles to multiple directories

In order to harness the full power of article marketing, you will need to submit your articles to multiple directories.

Sign up and submit your articles to the top 10 articles directories:

Ezine
ArticlesBase.com
Buzzle.com
SearchWarp.com
ArticleAlley.com
GoArticles.com
Web-Source.net
ArticleSet.com
WebProNews.com
Amazines.com

When done correctly article marketing is a powerful tool that will drive huge traffic to your website.

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Learn from the pros

Considering the rapid rise in popularity of the internet, a growing number of people are seeking to create their own website. Unfortunately more than 90% will give up within the first few months due to their lack of knowledge.

You don’t have to be am Internet Genius to succeed at internet marketing. Under proper guidance it can easily be done. A great way to stand out from the crowd is to have a good strategy from the outset.

One of the easiest ways to learn internet marketing is by regularly attending seminars.

After attending numerous intensive seminars, I usually end up with a bundle of written notes containing pertinent information, most of it being substantial and doable ideas that I subsequently cannot wait to put into practice!

Nothing compares to listening to a successful internet marketer telling you all about his thriving websites and revealing the techniques that he has used.

Often these seminars have a panel of many different speakers, who have totally different backgrounds, techniques and a different perspective on internet marketing, making it a unique learning experience. Where else would you be able to get such valuable and diverse information in one place?

Also, the fact that you will be able to interact and exchange ideas with other delegates acts as a great moral booster. Seminars are fantastic place to discuss anything from Squeeze pages to SEO with like minded people.

How do they work?

You will usually find two different types:

Strategy specific seminars

They work a bit like personal coaching.

To attend those you will have to pay a substantial fee. The number of delegates is usually only between 30-50, the speakers 2-3, and it is more work-shop based. You will receive personal step by step guidance on specific strategies. There is a lot of interaction (as the group is quite small) and practical tasks to achieve.

General seminars

This type is a lot cheaper and in many cases free. There are a large number of delegates anything from hundreds to sometimes thousands and 10 to 20 speakers.

The information and recommendations given will be general rather than “project focused”. Due to the large number of delegates, there won’t be any specific guidance on the various subjects.

Both specific and general seminars are enormously invaluable and although there are sales pitches in both, I would strongly advise a beginner to start with a free seminar and once more confident and knowledgeable to opt for a more specific one.

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